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Creative Producer · Gaming

Alex
Shulyakovskiy

9 years leading end-to-end production across marketing, social, livestream, and performance content in the gaming industry. Experienced in high-profile collaborations with top-tier global entertainment, film, and sports franchises.

GenAI
Workflow
Optimization
Significant
Annual Savings
Delivered
Improved
UA Video
CTR Growth
Get in touch
Alexandr Shulyakovskiy
Vilnius · Lithuania
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Publicly released work produced while employed by Wargaming, all rights belong to their respective owners, links provided for portfolio reference only

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About & Experience

Creative Producer with 9 years of experience in gaming, leading end-to-end production across marketing, social, livestream, and performance content. I combine creative vision with operational precision — owning budgets, managing vendors, and driving data-informed iteration.

Experienced in driving massive franchise collaborations with world-renowned film, TV, and sports IPs, aligning partner expectations, brand guidelines, and delivery timelines at scale.

Sep 2018 – Apr 2026
Creative Producer
Leading Global Game Publisher
  • Led end-to-end production of marketing, community, broadcast, and performance content — driving scaled video and broadcast output.
  • Rebuilt vendor operations and launched an in-house livestream setup, driving significant annual savings and reducing staff hours.
  • Accelerated asset production turnaround and improved UA video CTR through iterative creative testing.
  • Produced and managed content for major third-party IP integrations (top-tier film and sports brands).
  • Ran A/B tests across major tier-1 user acquisition platforms.
  • Introduced GenAI-assisted workflows, resulting in a significant reduction in production costs.
  • Mentored junior producers into mid-level roles.
Feb 2017 – Sep 2018
Social Media Marketing Manager
Leading Global Game Publisher
  • Built and managed an influencer network generating scaled weekly views with zero paid budget.
  • Led UGC video production pipeline, achieving significant cost reduction versus standard production rates.
2009 – 2014
B.Sc. Industrial Automation
Belarusian State Technological University
03

Skills & Tools

Production

Creative Production Marketing Production Performance Creative UA Creative Testing A/B Testing GenAI Workflows

Operations

Budget Planning Vendor Management Content Strategy Cross-functional Collaboration Stakeholder Management

Tools

Premiere Pro After Effects Photoshop vMix Frame.io Figma Jira Miro ChatGPT Kling
04

Key Results

GenAI
Significant production cost reduction through AI-assisted workflows
Significant
Annual savings from restructuring production operations & in-house livestream
Improved
Growth in UA video CTR achieved through iterative creative testing
Scaled
Weekly influencer network views built with zero paid budget
Faster
Asset turnaround via workflow and review pipeline optimization
Scale
Significant cost reduction in UGC video production vs. standard rates
Scaled
Video and broadcast output produced annually across all content pillars
Mentorship
Junior producers successfully developed into mid-level production roles
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Learning Center

Language Tool
Lithuanian
Interactive exercises for learning the Lithuanian language from scratch.
Open tool  ——
Performance Marketing
CP Trainer
Certification trainer for Creative Producers in casual game UA.
Open tool  ——