Creative Producer · Content Producer

Alexandr Shulyakovskiy

12 years in games, nearly eight of them as Senior Creative Producer on World of Tanks Blitz, leading end-to-end delivery across performance marketing, UA, social, livestream, and content, including high-profile collaborations with Snatch (Sony Pictures), UFC, The Walking Dead, and deadmau5.

Get in touch View work
  • Performance Marketing
  • Content Production
  • Video Production
  • Performance Creative
  • A/B Testing & Experimentation
  • ASO & Storefront Assets
  • Livestream Production
  • IP & Talent Collaborations
  • Project Management
  • GenAI Workflows

Signature works — the flight

Update Review

WoT Blitz. Season Update Review — New French Tanks, Game Mode & Season Tanks

Feature framing, gameplay clarity, and update-value messaging across a full season launch.

Watch →
Talent Collaboration

WoT Blitz — Lukas Podolski Names the Best Shot of His Career

Partner-ready production for a high-profile athlete, with brand-safe delivery end to end.

Watch →
Event Campaign

WoT Blitz. Halloween Event — Lightbringer vs. Souleater!

Seasonal event creative with a strong theme and clear gameplay hooks.

Watch →
Creative Series

WoT Blitz Beats Boredom — Breaking Stuff

Social-first entertainment built on audience-native humor and pacing.

Watch →
Full resume What I bring · all work · experience

Station brief

What I did & what I can do

What I did

  • Managed end-to-end delivery of marketing, UA, broadcast, and community projects — briefs, timelines, dependencies, quality control
  • Owned the creative for UA campaigns on Meta, Google, Moloco, and Remerge; A/B-tested store asset packages and icons
  • Managed IP collaborations with Snatch (Sony Pictures), UFC, The Walking Dead, and deadmau5; supervised athlete shoots on set
  • Rebuilt vendor operations and brought livestream production in-house; owned project budgets and resource allocation
  • Introduced AI-assisted workflows; developed three junior producers to mid-level capability

What I can do

  • Performance creative production — UA videos, gameplay assets, creative testing and iteration loops
  • ASO & storefront assets — screenshots, videos, icons, campaign graphics for every store
  • Creative operations — briefs, feedback loops, vendor coordination, budget discipline, delivery pipelines
  • Brand & player communication — partner-ready IP work, CRM / lifecycle creative, player-facing updates
  • Livestream & broadcast — in-house production setup, run-of-show, vMix
Full resume What I bring · experience · skills & tools
// Landed — full portfolio below
01

What I Bring

Performance Creative Production

UA videos, gameplay assets, creative testing, iteration loops, and paid-channel production.

ASO & Storefront Assets

Screenshots, icons, store trailers, and Live Events art for Steam, App Store, Microsoft Store, Google Play, and Galaxy Store, with A/B-tested packages and icons.

Creative Operations

Briefs, timelines, feedback loops, vendor coordination, budget discipline, and scalable delivery pipelines.

Brand & Player Communication

Partner-ready IP work, CRM / lifecycle creative, retention assets, and player-facing updates.

02

Signature Works — index

01 Update Review WoT Blitz. Season Update Review — New French Tanks, Game Mode & Season Tanks Feature framing, gameplay clarity, and update-value messaging across a full season launch. Watch → 02 Talent Collaboration WoT Blitz — Lukas Podolski Names the Best Shot of His Career Partner-ready production for a high-profile athlete, with brand-safe delivery end to end. Watch → 03 Event Campaign WoT Blitz. Halloween Event — Lightbringer vs. Souleater! Seasonal event creative with a strong theme and clear gameplay hooks. Watch → 04 Creative Series WoT Blitz Beats Boredom — Breaking Stuff Social-first entertainment built on audience-native humor and pacing. Watch →
03

Selected Work

Beats Boredom Series 02
01WoT Blitz Beats Boredom — Dancing ShadowWatch → 02WoT Blitz Beats Boredom — Calling ExWatch →
Events & Campaigns 08
01WoT Blitz. Operation Bard’s Song. Raid the Dungeon and Claim Untold Riches!Watch → 02WoT Blitz. Grab Biter for FREE. New Event, Abyssal Lockboxes and Gifts!Watch → 03WoT Blitz. Realistic August. Tiger Frontline EventWatch → 04WoT Blitz. New Game Mode: Infected Front. Learn How to PlayWatch → 05WoTB. Battle of the Best: Summer Cup Finals’ Highlights!Watch → 06WoT Blitz. AC-09V Sterope. Triple Shot Burst Gun in Action!Watch → 07WoT Blitz. Clan Event: Take the challenge. Claim the M46 JaguarWatch → 08WoT Blitz. The Clandestine Lab EventWatch →
IP Collaborations & Talent 04
01Joanna Jędrzejczyk shows True Polish Character in WoT BlitzWatch → 02The Walking Dead in World of Tanks Blitz!Watch → 03WoT Blitz × Jiří Procházka. New Czech Tanks!Watch → 04The Walking Dead × WoT Blitz crossover event is LIVE NOW!Watch →
Update Reviews & Player Communication 10
01WoT Blitz. Coming Soon. New Gun Sounds and More...Watch → 02WoT Blitz. Coming Soon. Episode 38. New Stuff. Good Stuff!Watch → 03WoT Blitz Reforged: Tech Tree and Sets Changes on the Next TestWatch → 04WoT Blitz. Reforged Update Diaries: Graphics, Physics, and Battle Interface ImprovementsWatch → 05WoT Blitz. What’s New in the Next Update?Watch → 06WoT Blitz. Halloween is Coming. Update Overview. New Tanks, Camouflages, and a Brand-New Game Mode!Watch → 07WoT Blitz. Update Overview. Gun Marks, The Return of Classic Maps, a Gift and Much MoreWatch → 08WoT Blitz. Coming Soon. EP 43. New Polish Tech Tree, Events and MoreWatch → 09WoT Blitz. Update Review. New Polish Tech Tree, New Events and Gifts!Watch → 10WoT Blitz. Coming Soon. New Tanks, Quests and Rewards!Watch →

Publicly released work produced by Wargaming.net teams while I was employed there; my role was Senior Creative Producer, and credit belongs to the whole team and our partners. Videos, game titles and all other trademarks belong to their respective owners. Links are provided for portfolio reference only; no affiliation with or endorsement by any of them is implied.

04

About & Experience

Creative and performance-marketing producer with 12 years in games at Wargaming.net, nearly eight of them as Senior Creative Producer on World of Tanks Blitz, a free-to-play live-service title on mobile and PC. I led end-to-end production across performance marketing, UA, social, livestream, and content, and I pair creative vision with full project ownership: A/B testing, budgets, vendors, documentation, and data-informed iteration.

Experienced in driving large-scale franchise collaborations with world-renowned IP including Snatch (Sony Pictures), UFC, The Walking Dead, and deadmau5, and athlete collaborations with Lukas Podolski, Joanna Jędrzejczyk, and Jiří Procházka, whose shoots I supervised on set. I align partner requirements, brand guidelines, and delivery timelines across high-stakes stakeholders.

Based in the EU · Open to EU-wide opportunities & relocation
al.shulyakovskiy@gmail.com LinkedIn Profile

Languages

EnglishC2
RussianNative
BelarusianFluent
LithuanianA2
Sep 2018 – Jul 2026

Senior Creative Producer, World of Tanks Blitz

Wargaming.net
  • Managed end-to-end delivery of marketing, UA, broadcast, and community projects — owning briefs, timelines, dependencies, and quality control across cross-functional teams.
  • Delivered 300+ marketing and community videos and 40 live broadcasts a year.
  • Owned the creative for UA campaigns on Meta, Google, Moloco, and Remerge and iterated it on the UA team's test results, lifting UA video CTR.
  • Delivered full store asset packages for Steam, the App Store, the Microsoft Store, Google Play, and the Samsung Galaxy Store, and A/B-tested alternative asset packages and icons.
  • Managed IP collaborations with Snatch (Sony Pictures), UFC, The Walking Dead, and deadmau5, aligning partner requirements, brand guidelines, and delivery timelines; supervised athlete shoots with Lukas Podolski, Joanna Jędrzejczyk, and Jiří Procházka on set.
  • Rebuilt vendor operations and brought livestream production in-house, cutting annual production costs; owned project budgets and resource allocation.
  • Created and maintained project documentation — briefs, run-of-show schedules, review pipelines, and onboarding playbooks.
  • Introduced AI-assisted workflows that cut costs on selected creative.
  • Communicated status, risks, and trade-offs to stakeholders and leadership; developed three junior producers to mid-level capability.
Feb 2017 – Sep 2018

Social Media Marketing Manager

Wargaming.net
  • Scaled an influencer network to high weekly view volumes at zero paid budget, and built a creator support program on top of it with in-game rewards.
  • Produced UGC video for the official English-language YouTube channel at a significant cost reduction versus standard production rates.
Jan 2014 – Feb 2017

Customer Support Specialist

Wargaming.net
  • Improved support workflows and case-processing speed through automation and structured process improvements.
  • Resolved a high volume of player cases at a high satisfaction rate and contributed substantially to the player support knowledge base.
Education

B.Sc. Industrial Automation

Belarusian State Technological University
05

Skills & Tools

Capabilities

  • UA Creative Production
  • Performance Creative
  • Creative Testing
  • ASO Asset Production
  • Store A/B Testing
  • CRM / Lifecycle Creative
  • Gameplay Capture
  • UGC Production
  • A/B Testing & Experimentation

Operations & Delivery

  • Project Management
  • Budget Planning
  • Vendor Management
  • Stakeholder Communication
  • Risk & Blocker Management
  • Project Documentation
  • Cross-functional Collaboration
  • Brand Safeguarding

Tools

  • Premiere Pro
  • After Effects
  • Photoshop
  • Frame.io
  • Figma
  • Miro
  • Jira
  • Sensor Tower
  • vMix
  • GenAI Tools
06

Key Results

300+

Marketing and community videos delivered a year.

40

Live broadcasts delivered a year.

2.6M+

Views of the Blitz Twister Cup 2019 esports broadcast, with a peak of 30,000 concurrent viewers.

475,000

Views on the most-watched official YouTube live stream I produced.

1M

Subscribers on the English-language YouTube channel I created and helped grow.

380,000+

TikTok followers, grown from zero without paid traffic.

50M

Views on a record TikTok video.

~3.8M

Followers across six official community channels.