Creative Producer · Content Producer
Alexandr Shulyakovskiy
12 years in mobile games, nine in senior marketing and production roles — leading end-to-end delivery across performance marketing, UA, social, livestream, and content, including high-profile collaborations with The Walking Dead, UFC, Dune, and Sony Pictures.
What I Bring
Performance Creative Production
UA videos, gameplay assets, creative testing, iteration loops, and paid-channel production.
ASO & Storefront Assets
Screenshots, videos, icons, and campaign graphics for App Store, Google Play, Windows, and Galaxy stores.
Creative Operations
Briefs, timelines, feedback loops, vendor coordination, budget discipline, and scalable delivery pipelines.
Brand & Player Communication
Partner-ready IP work, CRM / lifecycle creative, retention assets, and player-facing updates.
Signature Works
WoT Blitz. Season Update Review — New French Tanks, Game Mode & Season Tanks
Feature framing, gameplay clarity, and update-value messaging across a full season launch.
Watch →WoT Blitz — Lukas Podolski Names the Best Shot of His Career
Partner-ready production for a high-profile athlete, with brand-safe delivery end to end.
Watch →WoT Blitz. Halloween Event — Lightbringer vs. Souleater!
Seasonal event creative with a strong theme and clear gameplay hooks.
Watch →WoT Blitz Beats Boredom — Breaking Stuff
Social-first entertainment built on audience-native humor and pacing.
Watch →Selected Work
Publicly released work produced while employed at a leading global game publisher. All rights belong to their respective owners; links are provided for portfolio reference only.
About & Experience
Creative and performance-marketing producer with 12 years in mobile games — nine in senior marketing and production roles, leading end-to-end production across performance marketing, UA, social, livestream, and content. I pair creative vision with full project ownership: A/B testing, budgets, vendors, documentation, and data-informed iteration.
Experienced in driving large-scale franchise collaborations with world-renowned IP including The Walking Dead, UFC, Dune, and Sony Pictures — aligning partner requirements, brand guidelines, and delivery timelines across high-stakes stakeholders.
Languages
Creative Producer
- Managed end-to-end delivery of marketing, UA, broadcast, and community projects — owning briefs, timelines, dependencies, and quality control across cross-functional teams.
- Ran A/B testing across UA platforms (Meta, Google, Moloco, Remerge) and storefront assets (App Store, Google Play, Windows, Galaxy) — turning performance data into iteration decisions, lifting UA video CTR and store conversion.
- Managed IP collaborations with The Walking Dead, UFC, Dune, and Sony Pictures — aligning partner requirements, brand guidelines, and delivery timelines.
- Rebuilt vendor operations and owned project budgets and resource allocation, driving significant annual savings and reducing staff hours.
- Created and maintained project documentation — briefs, run-of-show schedules, review pipelines, and onboarding playbooks.
- Introduced GenAI-assisted workflows, cutting production costs and improving asset turnaround.
- Communicated status, risks, and trade-offs to stakeholders and leadership; mentored junior producers into mid-level roles.
Social Media Marketing Manager
- Built and managed an influencer network generating scaled weekly views with zero paid budget.
- Led a UGC video production pipeline, achieving significant cost reduction versus standard production rates.
Customer Support Specialist
- Improved support workflows and case-processing speed through automation and structured process improvements.
- Resolved a high volume of user cases at a high satisfaction rate and contributed to a player Knowledge Base that reduced recurring tickets.